{"id":2873,"date":"2020-01-21T14:47:59","date_gmt":"2020-01-21T13:47:59","guid":{"rendered":"http:\/\/www.fox-foodprocessinginabox.eu\/?page_id=2873"},"modified":"2020-04-07T14:50:12","modified_gmt":"2020-04-07T12:50:12","slug":"angazovanost-spotrebitelu","status":"publish","type":"page","link":"https:\/\/www.fox-foodprocessinginabox.eu\/cs\/vyzkum\/angazovanost-spotrebitelu\/","title":{"rendered":"Anga\u017eovanost spot\u0159ebitel\u016f"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-1\"><p><strong>C\u00edl<\/strong><\/p>\n<p>\u00dakolem anga\u017eovanosti spot\u0159ebitel\u016f je zajistit, aby se v\u00fdvoj potravinov\u00fdch kruh\u016f odehr\u00e1val sm\u011brem ke spot\u0159ebiteli.\u00a0Spot\u0159ebitel\u00e9 se budou anga\u017eovat ve v\u00fdvoji potravinov\u00fdch kruh\u016f prost\u0159ednictv\u00edm zaveden\u00fdch komunika\u010dn\u00edch spojen\u00ed s m\u00edstn\u00edmi poskytovateli potravinov\u00e9ho kruhu.<\/p>\n<p>Kv\u016fli zapojen\u00ed m\u00edstn\u00edch spot\u0159ebitel\u016f v\u00a0potravinov\u00fdch kruz\u00edch je t\u0159eba zkoumat dva hlediska:<\/p>\n<ul>\n<li>Jak\u00e9 jsou sou\u010dasn\u00e9 spot\u0159ebitelsk\u00e9 hodnoty, postoje a chov\u00e1n\u00ed p\u0159i n\u00e1kupu potravin?<\/li>\n<li>Jak\u00e1 je motivace a schopnost m\u00edstn\u00edch spot\u0159ebitel\u016f zapojit se do rozvoje region\u00e1ln\u00edho potravinov\u00e9ho kruhu?<\/li>\n<\/ul>\n<p><strong>Chov\u00e1n\u00ed p\u0159i n\u00e1kupu potravin<\/strong><\/p>\n<p>Hodnoty a postoje vztahuj\u00edc\u00ed se k v\u00fdb\u011bru potravin ze strany spot\u0159ebitele ovoce a zeleniny jsou:<\/p>\n<ul>\n<li>Z\u00e1jem o udr\u017eitelnost<\/li>\n<li>Touha po pravosti<\/li>\n<li>D\u016fv\u011bra v potravn\u00ed \u0159et\u011bzec<\/li>\n<li>Zdravotn\u00ed pov\u011bdom\u00ed<\/li>\n<li>\u017divotn\u00ed styl souvisej\u00edc\u00ed s potravinami<\/li>\n<\/ul>\n<p>Webov\u00fd pr\u016fzkum bude mapovat hodnoty a p\u0159\u00edstupy spot\u0159ebitel\u016f, bude pr\u016fb\u011b\u017en\u011b zkoumat zm\u011bny v chov\u00e1n\u00ed p\u0159i nakupov\u00e1n\u00ed.\u00a0V\u00fdsledky budou m\u00edt za n\u00e1sledek pochopen\u00ed potenci\u00e1lu m\u00edstn\u00edho zapojen\u00ed spot\u0159ebitel\u016f do \u010dinnost\u00ed v oblasti v\u00fdroby potravin pomoc\u00ed modern\u00edch lokalizovan\u00fdch technologi\u00ed a bude \u0161\u00ed\u0159en do partnersk\u00fdch region\u016f.<\/p>\n<p><strong>FOXLINK<\/strong><\/p>\n<p>Aplikace FOXLINK bude slou\u017eit jako komunika\u010dn\u00ed platforma mezi samotn\u00fdmi spot\u0159ebiteli, a z\u00e1rove\u0148 mezi spot\u0159ebiteli a dodavateli. Aplikace bude vybavena individualizovan\u00fdmi profily a bude poskytovat informace o v\u00fdrobn\u00edch technologi\u00edch, dopadech na zdrav\u00ed, \u017eivotn\u00edmu prost\u0159ed\u00ed a \u017eivot\u011b na venkov\u011b v souvislosti s potravinov\u00fdm kruhem.<\/p>\n<p>Aplikace bude k dispozici pro chytr\u00e9 telefony a tablety, propojena s dal\u0161\u00edmi komunika\u010dn\u00edmi kan\u00e1ly, jako je facebook, nebo twitter. V\u00fdsledn\u00e1 aplikace bude v jazyc\u00edch v\u0161ech \u0161esti oblast\u00ed potravinov\u00e9ho kruhu (\u010desky, nizozemsky, francouzsky, n\u011bmecky, polsky, \u0161pan\u011blsky).<\/p>\n<p><strong>Partne\u0159i projektu<\/strong><\/p>\n<p>Mezi partnersk\u00e9 partnery pod\u00edlej\u00edc\u00ed se na zapojen\u00ed spot\u0159ebitel\u016f jsou AU, AINIA, WULS-SGGW, EUFIC, CTCPA, KOB, FOODTECH a AGRO CR.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":2861,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2873","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Anga\u017eovanost spot\u0159ebitel\u016f - FOX<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fox-foodprocessinginabox.eu\/cs\/vyzkum\/angazovanost-spotrebitelu\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Anga\u017eovanost spot\u0159ebitel\u016f - 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