{"id":2376,"date":"2019-12-27T09:10:46","date_gmt":"2019-12-27T08:10:46","guid":{"rendered":"http:\/\/www.fox-foodprocessinginabox.eu\/?page_id=2376"},"modified":"2020-04-07T15:03:23","modified_gmt":"2020-04-07T13:03:23","slug":"participacion-del-consumidor","status":"publish","type":"page","link":"https:\/\/www.fox-foodprocessinginabox.eu\/es\/investigacion\/participacion-del-consumidor\/","title":{"rendered":"Participaci\u00f3n del consumidor"},"content":{"rendered":"

El objetivo<\/span><\/strong><\/p>\n

La tarea de participaci\u00f3n del consumidor tiene como objetivo garantizar que el desarrollo de los c\u00edrculos alimenticios se realice de manera orientada al consumidor. <\/span>Los consumidores participar\u00e1n en el desarrollo de l<\/span>os c<\/span>\u00edrculos de alimentos a trav\u00e9s de l\u00edneas de comunicaci\u00f3n establecidas con los pro<\/span>veedores locales de C\u00edrculos alimenticio<\/span>s.<\/span><\/p>\n

Para involucrar a los consumidores locales en los C\u00edrculos alimenticios, se deben examinar dos <\/span>perspectivas<\/span>:<\/span><\/p>\n

    \n
  • \u00bfCu\u00e1les son los valores actuales del consumidor, las actitudes y el comportamiento de compra de alimentos<\/span>?<\/span><\/li>\n
  • \u00bfCu\u00e1l es la motivaci\u00f3n y la capacidad de los consumidores locales para participar en el desa<\/span>rrollo de un c\u00edrculo alimenticio<\/span> regional<\/span>?<\/span><\/li>\n<\/ul>\n

    Comportamiento de compra de alimentos<\/span><\/strong><\/p>\n

    Los valores y actitudes relacionados con la elecci\u00f3n de alimentos de los consumidores de frutas y verduras son<\/span>:<\/span><\/p>\n

      \n
    • Preocupaci\u00f3n por la sostenibilidad<\/span><\/li>\n
    • Deseo de autenticidad<\/span><\/li>\n
    • Confianza en la cadena alimentaria<\/span><\/li>\n
    • Conciencia de la salud<\/span><\/li>\n
    • Estilo de vida relacionado con la comida<\/span><\/li>\n<\/ul>\n

      Una encuesta en l\u00ednea trazar\u00e1 el mapa de los valores, las actitudes de los consumidores y examinar\u00e1 los cambios en el comportamiento de compra a lo largo del tiempo. Los resultados dar\u00e1n una idea del potencial de<\/span> <\/span>l<\/span>a<\/span> <\/span>participaci\u00f3n<\/span> local de los consumidores en las actividades de producci\u00f3n de alimentos utilizando tecnolog\u00edas modernas localizadas y se difundir\u00e1n a las regiones asociadas.<\/span><\/p>\n

      FOXLINK<\/span><\/strong><\/p>\n

      La aplicaci\u00f3n FOXLINK servir\u00e1 como plataforma de comunicaci\u00f3n entre consumidores y entre consumidores y proveedores. La aplicaci\u00f3n vendr\u00e1 con perfiles individualizados y brindar\u00e1 informaci\u00f3n sobre tecnolog\u00edas de producci\u00f3n, impacto en la salud, el medio ambie<\/span>nte y la vida rural relacionada<\/span> con el C\u00edrculo alimenticio<\/span>.<\/span><\/p>\n

      La aplicaci\u00f3n estar\u00e1 disponible para tel\u00e9fonos inteligentes y tabletas y estar\u00e1 vinculada a otros canales de comunicaci\u00f3n como Facebook y Twitter.<\/span> La aplicaci\u00f3n final estar\u00e1 en todos los idiomas de las seis regiones de C\u00edrculo alimenticio (checo, holand\u00e9s, franc\u00e9s, alem\u00e1n, polaco, espa\u00f1ol).<\/span><\/p>\n

      Socios del proyecto<\/span><\/strong><\/p>\n

      Los socios del proyecto involucrados en la participaci\u00f3n del consumidor son <\/span>AU, AINIA, WULS-SGGW, EUFIC, CTCPA, KOB, FOODTECH y AGRO CR.<\/span><\/p>\n<\/div>

      <\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":2369,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2376","page","type-page","status-publish","hentry"],"yoast_head":"\nParticipaci\u00f3n del consumidor - FOX<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fox-foodprocessinginabox.eu\/es\/investigacion\/participacion-del-consumidor\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Participaci\u00f3n del consumidor - FOX\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.fox-foodprocessinginabox.eu\/es\/investigacion\/participacion-del-consumidor\/\" \/>\n<meta property=\"og:site_name\" content=\"FOX\" \/>\n<meta property=\"article:modified_time\" content=\"2020-04-07T13:03:23+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.fox-foodprocessinginabox.eu\/es\/investigacion\/participacion-del-consumidor\/\",\"url\":\"https:\/\/www.fox-foodprocessinginabox.eu\/es\/investigacion\/participacion-del-consumidor\/\",\"name\":\"Participaci\u00f3n del consumidor - 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