{"id":2398,"date":"2019-12-27T09:38:47","date_gmt":"2019-12-27T08:38:47","guid":{"rendered":"http:\/\/www.fox-foodprocessinginabox.eu\/?page_id=2398"},"modified":"2020-04-07T15:02:10","modified_gmt":"2020-04-07T13:02:10","slug":"zaangazowanie-konsumentow","status":"publish","type":"page","link":"https:\/\/www.fox-foodprocessinginabox.eu\/pl\/badania\/zaangazowanie-konsumentow\/","title":{"rendered":"Zaanga\u017cowanie konsument\u00f3w"},"content":{"rendered":"

Cel<\/span><\/strong><\/p>\n

Zadanie zwi\u0105zane z zaanga\u017cowaniem konsument\u00f3w ma na celu zapewnienie, \u017ce rozw\u00f3j cykl\u00f3w \u017cywno\u015bciowych odbywa si\u0119 w spos\u00f3b ukierunkowany na konsumenta. Konsumenci b\u0119d\u0105 zaanga\u017cowani w rozw\u00f3j cykl\u00f3w \u017cywno\u015bciowych poprzez ustanowione linie komunikacyjne z lokalnymi dostawcami cyklu \u017cywno\u015bciowego.<\/span><\/p>\n

Aby zaanga\u017cowa\u0107 lokalnych konsument\u00f3w w cykle \u017cywno\u015bciowe, nale\u017cy zbada\u0107 dwa aspekty:<\/span><\/p>\n

    \n
  • Jakie s\u0105 obecne warto\u015bci konsumenckie, postawy i zachowania zakupowe?<\/span><\/li>\n
  • Jaka jest motywacja i zdolno\u015b\u0107 lokalnych konsument\u00f3w do anga\u017cowania si\u0119 w rozw\u00f3j regionalnego cyklu \u017cywno\u015bciowego?<\/span><\/li>\n<\/ul>\n

    Zachowanie przy zakupie \u017cywno\u015bci<\/span><\/strong><\/p>\n

    Warto\u015bci i postawy zwi\u0105zane z wyborem \u017cywno\u015bci przez konsument\u00f3w owoc\u00f3w i warzyw to:<\/span><\/p>\n

      \n
    • Troska o zr\u00f3wnowa\u017cony rozw\u00f3j<\/span><\/li>\n
    • Pragnienie autentyczno\u015bci<\/span><\/li>\n
    • Zaufanie do \u0142a\u0144cucha \u017cywno\u015bci<\/span><\/li>\n
    • \u015awiadomo\u015b\u0107 zdrowotna<\/span><\/li>\n
    • Styl \u017cycia zwi\u0105zany z jedzeniem<\/span><\/li>\n<\/ul>\n

      Ankieta online zmapuje warto\u015bci, postawy konsument\u00f3w i zbada zmiany zachowa\u0144 zakupowych w czasie. Wyniki pozwol\u0105 uzyska\u0107 wgl\u0105d w potencja\u0142 lokalnego zaanga\u017cowania konsument\u00f3w w dzia\u0142ania zwi\u0105zane z produkcj\u0105 \u017cywno\u015bci przy u\u017cyciu nowoczesnych technologii zlokalizowanych i zostan\u0105 rozpowszechnione w regionach partnerskich.<\/span><\/p>\n

      FOXLINK<\/span><\/strong><\/p>\n

      Aplikacja FOXLINK b\u0119dzie s\u0142u\u017cy\u0107 jako platforma komunikacyjna mi\u0119dzy konsumentami oraz mi\u0119dzy konsumentami a dostawcami. Aplikacja b\u0119dzie mia\u0142a zindywidualizowane <\/span><\/p>\n

      profile i b\u0119dzie dostarcza\u0107 informacji na temat technologii produkcji, wp\u0142ywu na zdrowie, \u015brodowisko i \u017cycie na wsi zwi\u0105zanych z cyklem \u017cywno\u015bciowym.<\/span><\/p>\n

      Aplikacja b\u0119dzie dost\u0119pna na smartfony i tablety oraz b\u0119dzie powi\u0105zana z innymi kana\u0142ami komunikacji, takimi jak Facebook i Twitter. Ostateczna aplikacja b\u0119dzie dost\u0119pna we wszystkich j\u0119zykach sze\u015bciu region\u00f3w cyklu \u017cywno\u015bciowego (czeski, holenderski, francuski, niemiecki, polski, hiszpa\u0144ski).<\/span><\/p>\n

      Partnerzy projektu<\/span><\/strong><\/p>\n

      Partnerami projektu w\u0142\u0105czonymi w zaanga\u017cowanie konsument\u00f3w s\u0105 AU, AINIA, WULS-SGGW, EUFIC, CTCPA, KOB, FOODTECH i AGRO CR.<\/span><\/p>\n<\/div>

      <\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":2388,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2398","page","type-page","status-publish","hentry"],"yoast_head":"\nZaanga\u017cowanie konsument\u00f3w - FOX<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fox-foodprocessinginabox.eu\/pl\/badania\/zaangazowanie-konsumentow\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zaanga\u017cowanie konsument\u00f3w - FOX\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.fox-foodprocessinginabox.eu\/pl\/badania\/zaangazowanie-konsumentow\/\" \/>\n<meta property=\"og:site_name\" content=\"FOX\" \/>\n<meta property=\"article:modified_time\" content=\"2020-04-07T13:02:10+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.fox-foodprocessinginabox.eu\/pl\/badania\/zaangazowanie-konsumentow\/\",\"url\":\"https:\/\/www.fox-foodprocessinginabox.eu\/pl\/badania\/zaangazowanie-konsumentow\/\",\"name\":\"Zaanga\u017cowanie konsument\u00f3w - 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